Say Hello to Nature’s Variety: A New Era of Natural Pet Food Nutrition

Change is always just around the corner, and 2021 sees a new era of natural nutrition in pet food with the award-winning freeze-dried pet food experts True Instinct rebranding to Nature’s Variety.

As always, they are focusing on high-quality ingredients, innovation, and traceability; an era that is kind to pets, owners, and the world around us.

Not just a new name, but new products too.

The fantastic new range will feature an even broader choice of the products loved by True Instinct dog and cat owners. The expanded range features highly nutritional, complete & balanced products with a variety of premium quality deboned meats, including delicious vegetables, botanicals, and superfoods.

All products are grain free and there are no artificial colours, flavours, or preservatives. Nature’s Variety will cater for Adult Dogs, Small Adult Breeds, Puppies, Adult Cats and Kittens across several varieties.

James Langan, Managing Director of Nature’s Variety, said: “As we transform into Nature’s Variety, we have refined our recipes to offer an even better variety of highest quality natural ingredients, which can be traced back to trusted suppliers, and we are keeping processing to a minimum to keep the goodness locked in. This new name shows what we truly stand for - quality, natural ingredients, and reflects the respect that pet owners have always had for their pets and the world around them.”

Ingredients you can understand and recognise.

Nature’s Variety has worked to refine the recipes loved by customers, while continuing to use the highest quality ingredients from trusted suppliers. The brand is committed to being clear and open about the ingredients and their origins, the processes that go into making the products and the efforts to improve its impact on the planet.

You can shop the new range of Nature’s Variety pet food online from mid-February or in your local Pets & Friends or Kennelgate store.