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Carnilove

Formulated from carefully selected wild-origin meats. Carnilove pet food is designed with natural prey in mind.

The variety of unusual proteins makes Carnilove pet food a great option for fussy pets, or pets who may have intolerances to common proteins and filler ingredients.


Carnilove Wild Origin Nutrition Pet Food Explored

Every pet owner wants to feed their dog or cat a diet that truly supports their health and vitality. When you look back at the ancestral history of domestic dogs and cats, it is easy to see that they were born to hunt.

Their bodies are built to digest and thrive on a diet rich in natural meat. Carnilove understands this wild ancestry perfectly. They have created a premium range of pet food formulated from carefully selected wild-origin meats.

Designed entirely with natural prey in mind, this exceptional brand provides your furry companion with the exact balance of proteins, fats, and nutrients they would naturally seek out in the wild. Available at Pets and Friends, this food helps you nourish your pet exactly as nature intended.

The importance of a natural prey diet

Modern dogs and cats still share a huge amount of their anatomy with their wild ancestors. They have sharp teeth designed for tearing meat and a short digestive tract that processes animal proteins quickly and efficiently.

A natural prey diet respects this biology. By packing every bag with high-quality meat, Carnilove ensures your pet receives a complete and balanced meal. Instead of filling their recipes with cheap bulking agents or artificial ingredients, they focus on nutrient-dense animal ingredients.

This whole-prey approach ensures your pet gets all the essential amino acids they need for strong muscles, a robust immune system, and boundless daily energy.

Unusual proteins for sensitive stomachs and fussy eaters

Many common pet foods rely heavily on chicken or standard beef. Over time, some dogs and cats can develop itchy skin or digestive intolerance to these everyday proteins. Carnilove offers a fantastic solution by using a huge variety of unusual and novel proteins.

Their recipes feature wild boar, venison, pheasant, duck, and lamb. Because your pet has likely never eaten these meats before, they are much less likely to trigger an allergic reaction or an upset stomach. Furthermore, these unique flavours are incredibly rich and aromatic.

This makes the food highly appealing to fussy eaters who might turn their noses up at standard kibble.

The True Fresh range for ultimate taste

The way pet food is cooked has a massive impact on its nutritional value and its flavour. The Carnilove True Fresh range takes pet nutrition to an entirely new level. Instead of processed meat meals, these recipes use only fresh meat.

This gentle processing method preserves the natural juices and delicate nutrients in the meat. The result is a highly palatable kibble that offers a phenomenal taste experience for your dog or cat.

The True Fresh line features delicious options like turkey, beef, and fish, providing a truly premium meal that even the most demanding pets will absolutely love.

Fueling active pets with premium nutrition

Some pets never seem to stop moving. If you have a working dog breed, a highly energetic puppy, or an outdoor cat that spends all day exploring, they will burn a massive amount of calories. Carnilove offers specific active recipes designed to support these high-energy lifestyles.

Options like the active duck and pheasant or the active salmon and turkey provide a concentrated source of protein and healthy fats. This helps quickly replenish tired muscles, sustain endurance, and ensure your pet recovers properly after a long day of running and playing.

Tailored nutrition for puppies and kittens

Growing pets need a very specific diet to help them reach their full potential. A puppy or a kitten requires much higher levels of certain vitamins and minerals to support their rapid bone development and brain function. Carnilove provides specially formulated recipes for the youngest members of your family.

Their puppy and kitten foods offer highly digestible proteins and the perfect balance of calcium and phosphorus. This ensures your young pet grows at a healthy, steady rate, giving them the very best foundation for a long, active adult life.

Supporting large breed dogs and cats

Large breed dogs and cats have entirely different nutritional requirements compared to their smaller cousins. A large breed puppy grows very quickly, which can put a lot of strain on their developing joints. Similarly, adult large breeds need careful calorie management to prevent them from carrying excess weight.

Carnilove caters to these majestic animals with specialised large-breed recipes. These formulas contain natural joint-support ingredients such as glucosamine and chondroitin. They also feature a much larger kibble size, which encourages your big pet to chew their food properly rather than swallowing it whole.

Completely free from grain and potato

Many commercial pet food brands use grains like wheat, corn, or rice to bind their dry biscuits together. Others use large amounts of white potatoes. However, these ingredients are high in simple carbohydrates, which can cause blood sugar spikes and lead to unwanted weight gain.

Carnilove recipes are completely grain-free and potato-free. Instead of these cheap fillers, they use a carefully selected blend of forest fruits, vegetables, and wild herbs. These natural ingredients provide a slow and steady release of energy.

They also provide a fantastic source of dietary fibre, which supports a healthy digestive system and helps ensure firm stools.

Storing and serving your premium pet food

Because this high-quality kibble is packed with fresh meat and natural oils, it is very important to store it correctly. To keep the food tasting delicious and preserve its valuable nutrients, you should always store it in a cool, dry place.

We recommend keeping the food in its original packaging and placing it inside an airtight storage bin. Keeping the food away from direct sunlight and heat ensures it stays perfectly fresh. When feeding your pet, always follow the recommended feeding guidelines on the back of the bag, adjusting slightly depending on whether your pet needs to lose or gain a little weight.

Transitioning your pet to a natural diet

When you decide to upgrade your dog or cat to a biologically appropriate diet, you must introduce the new food very slowly. The rich meat content is incredibly nutritious, but a sudden change can easily cause a mild upset stomach.

We highly recommend a transition period of around seven to ten days. Start by mixing a small handful of the new kibble into their current meals. Every couple of days, simply increase the amount of the new food while reducing the amount of the old food. This slow transition allows the natural bacteria in their digestive system to adjust comfortably.

Shop the full range online today

Finding high-quality nutrition for your pet should be a simple and stress-free experience. At Pets and Friends, we stock a comprehensive range of Carnilove products for both dogs and cats. You can browse the huge variety of flavours, life stages, and bag sizes directly on our website. We offer fast and reliable delivery to bring these heavy bags straight to your front door. You can even set up a regular subscription to ensure you never run out of your pet's favourite meals.

Our subscribe and save service gives you an automatic discount on every order, making premium pet care easier and more affordable than ever before.

Who Are We - More About Pets & Friends?

We are not just a simple online pet food and pet product retailer. Oh no, there is way more to us than that.

For instance, here you have:

Find Expert Pet Advice at Your Local Pets & Friends Shop

While we love seeing you online, you can also pop into one of our nearly 20 Pets & Friends physical shops around the UK for a proper look around.

With a retail heritage dating back to 1974, we have shops across the Midlands, in Nottinghamshire, Derbyshire, and South Yorkshire.

Our local pet shops are also packed with all the goodies you see here and more.

Plus, our friendly team is always on hand for a chat, and you can use our free weighing scales or book your dog in for a groom at many of our locations.

Who Are Pets & Friends?

Pets & Friends is also more than just a pet shop; we're a community of pet lovers, backed by the experience of our parent company, Pet Store Retail, a family-run business that's been around for donkey's years.

Our whole approach is actually built on providing you with friendly, down-to-earth advice to help you give your pet the best life possible.

Furthermore, we believe that every pet is a friend, and as their owner, you're a friend of ours too. We're passionate about what we do, and we're here to help you every step of the way.

Here to Help, However You Shop

So, whether you're shopping with us online or visiting a store, our customer service team is always ready to lend a hand.

Online, you can easily track your delivery or get in touch about returns.

In-store, our expert team can offer brilliant, practical guidance on everything from finding the right food for a sensitive tummy to fitting your dog with the perfect harness. Feel free to consult our team any time – no question is too silly.

That’s why we’ve put together a huge selection of high-quality dry dog food, making it easy for you to choose the perfect bag of kibble that your dog will love, and that will love them back.

We're also properly trained and genuinely love pets, so no question is too silly. So much so that we are committed to making sure you and your pet have a happy experience with us every single time.

Steve Hunstone

Guide Verified & Audited By

Steve Hunstone

Ecommerce Manager at Pets & Friends