Fidelis Dog Food Range
Fidelis dog food provides complete nutrition through a gently steam-cooked preparation process. This method locks in moisture and preserves the natural vitamins found in raw ingredients.
These complete meals arrive ready to serve straight from the jar.
Each recipe strictly follows a 70% fresh meat and 30% plant matter formulation. The plant matter includes fresh vegetables, fruits, herbs and essential minerals. There are absolutely 0% artificial colourings or chemical preservatives in these menus.
This high meat content closely mimics a natural canine ancestral diet.
The Benefits of Steam-Cooked Dog Food
Steam cooking takes place at lower temperatures than traditional kibble extrusion methods. Lower heat prevents the degradation of heat-sensitive amino acids and delicate digestive enzymes. Your dog receives higher nutrient availability and better overall gastrointestinal absorption.
Steaming retains cellular moisture within the meat and vegetable ingredients.
High moisture content directly supports healthy kidney function and optimal urinary tract health. Dogs naturally have a lower thirst drive than other mammals. Serving meals with high water content prevents chronic low-grade dehydration.
Hydrated food moves smoothly through the entire digestive tract.
Fidelis Flavour Options and Nutritional Profiles
The Fidelis range offers several distinct animal proteins to suit different dietary requirements. You can rotate these proteins to provide a wide spectrum of amino acids. This prevents dietary fatigue and supports the development of a robust immune system.
Each 400g jar provides a specific nutritional focus for your pet.
Turkey Fresh Menu
The turkey recipe blends lean poultry with sweet potato, spinach and apple. Turkey offers a highly digestible protein source that is naturally low in saturated fats. This helps maintain lean muscle mass without adding unnecessary excess calories.
Sweet potatoes supply complex carbohydrates for steady energy release throughout the day.
Spinach provides high levels of dietary iron and bone-building vitamin K. Apples contribute soluble dietary fibre, which feeds beneficial gut bacteria in the lower intestine. This specific combination promotes excellent stool quality and regular bowel movements.
The high biological value of turkey ensures minimal waste passes through the digestive tract.
Salmon Fresh Menu
The salmon option mixes fresh fish with sweet potato, peas and courgette. Salmon delivers exceptionally high concentrations of omega fatty acids to the canine body. These fatty acids actively reduce systemic inflammation in ageing joints and irritated skin.
Courgette adds a low-calorie source of vitamin C and healthy dietary fibre.
Peas supply additional plant-based protein and lutein for long-term eye health. The natural oils in the salmon create a highly palatable meal for fussy eaters. This formula works well for dogs suffering from dry coats or flaking skin.
Fish proteins are rapidly absorbed through the intestinal wall for fast metabolic use.
Rabbit Fresh Menu
The rabbit menu includes brown rice, carrot and antioxidant-rich cranberries. Rabbit is a novel protein source for many domestic dogs in the UK. Feeding a novel protein helps alleviate symptoms of common canine food allergies.
Brown rice offers a gentle grain that settles easily in sensitive stomachs.
Cranberries contain unique compounds that prevent harmful bacteria from adhering to the bladder wall. Carrots deliver beta-carotene, which the canine liver converts into active vitamin A. This specific vitamin supports cellular regeneration and maintains healthy night vision.
The immune system rarely reacts to meat sources it has never encountered before.
Lamb Fresh Menu
This rich formula combines fresh lamb with sweet potato, kale and apple. Lamb provides a dense source of dietary zinc and essential B vitamins. Zinc plays a structural role in maintaining a strong epidermal skin barrier.
Kale is a powerful source of nutrition, rich in antioxidants and calcium.
The naturally higher fat content in lamb provides dense caloric energy for active periods. The apple provides necessary roughage to balance the richness of the red meat. This menu suits dogs requiring sustained energy for outdoor activities.
The B vitamins facilitate energy metabolism at a cellular level across all muscle tissues.
Goat Fresh Menu
The goat recipe features carrot, beetroot and sweet peach. Goat meat contains high levels of potassium and lower cholesterol than traditional beef. This mineral profile supports strong cardiovascular function and stable heart rhythms.
Beetroot supplies nitric oxide, which helps dilate blood vessels and improve circulation.
Peaches provide a natural source of vitamins and minerals without excessive sugar. They also deliver natural antioxidants that scavenge free radicals within the bloodstream. This unique pairing of meat and fruit provides a highly varied nutritional profile.
Goat is highly digestible and rapidly absorbed through the small intestine lining.
Duck Fresh Menu
This poultry option pairs duck with sweet potato, pear and blueberries. Duck offers a distinct amino acid profile and a rich, appealing taste. It contains selenium, which protects cells from oxidative damage during normal metabolic processes.
Blueberries contain powerful anthocyanins that support cognitive function in older dogs.
Pears provide water-soluble fibre and a gentle natural sweetness to the meal. The combination of sweet potato and pear creates a highly digestible carbohydrate base. This ensures your dog absorbs maximum energy with minimal digestive effort.
The healthy fats in duck directly improve the shine and texture of canine fur.
Understanding the Fidelis Recipe Formulation
The strict 70% meat and 30% plant ratio ensures predictable nutrient delivery. A high-protein diet supports the continuous regeneration of canine muscle tissue. Dogs use protein to repair cellular damage caused by daily physical exertion.
Fruits and vegetables are the primary source of essential vitamins.
Without these plant additions, a pure meat diet would lack sufficient calcium and fibre. Fibre is required to maintain the physical structure of a healthy stool. The 0% preservative pledge means you are not feeding your pet industrial chemicals.
Every single ingredient in the jar serves a specific biological function.
Feeding Guidelines for Different Lifestages
Feeding requirements change drastically as your dog ages and alters their activity levels. You must calculate portions based on ideal target weight rather than current weight. Overfeeding steam-cooked food will lead to rapid weight gain due to high nutrient density.
Always weigh the food using digital kitchen scales for precise portion control.
Adult Maintenance
An average adult dog requires roughly 2% to 3% of their body weight in food daily. You should divide this total amount into two separate meals spaced evenly apart. Feeding twice daily prevents dangerous gastric bloating and maintains stable blood sugar levels.
Monitor your adult dog physically by feeling for their ribs under their coat.
You should be able to feel the ribs without pressing firmly through thick fat. If the ribs are buried under a layer of fat, you must reduce the portion size. Adjust the volume by 10% increments until their body condition score improves.
Small variations in daily portions make a large difference over a month.
Senior Dog Care
Older dogs possess a slower metabolic rate and require fewer daily calories. A senior dog may only need 1.5% to 2% of their body weight daily. Their reduced activity means they cannot burn off excess dietary energy effectively.
Carrying extra weight puts severe mechanical stress on ageing and arthritic joints.
The high moisture in Fidelis menus greatly assists senior dogs with poor dental health. Soft steam-cooked meat requires minimal chewing effort compared to hard extruded kibble. This encourages older dogs with sensitive teeth to maintain their appetite.
The easily digestible proteins place less excretory strain on older kidney and liver organs.
Transitioning to Fidelis Menus
Switching your dog to a new diet requires a slow and measured approach. A sudden change in food composition will disrupt the established microbiome in the gut. This sudden disruption often leads to acute diarrhoea and uncomfortable abdominal cramping.
You must introduce the new steam-cooked food gradually over a period of seven days.
Start by substituting 25% of their current food with the new Fidelis menu. Maintain this initial ratio for two days while monitoring their stool consistency closely. If their stools remain firm, you can increase the new food ratio to 50%.
By the seventh day, your dog should be ready for a 100% complete Fidelis meal.
Quality and Brand Selection
Selecting the right food directly dictates the long-term physiological health of your animal. Fidelis maintains strict quality control over the sourcing of all its raw ingredients. Every jar undergoes rigorous safety testing before it reaches the retail shelves.
The glass jar packaging prevents the leaching of synthetic microplastics into the meat.
Glass also provides a completely airtight seal to protect the food from oxidation. Oxidation destroys fragile fats and creates a rancid taste that dogs strongly reject. The vacuum seal guarantees the food remains fresh until you open the lid.
Storing unopened jars in a cool, dark cupboard maintains optimal nutritional integrity.
Who Are Pets & Friends?
Pets & Friends is also more than just a pet shop; we're a community of pet lovers, backed by the experience of our parent company, Kennelgate, a family-run business that's been around for donkey's years.
Our whole approach is actually built on providing you with friendly, down-to-earth advice to help you give your pet the best life possible.
Furthermore, we believe that every pet is a friend, and as their owner, you're a friend of ours too. We're also passionate about what we do, and we're here to help you every step of the way.
Here to Help, However You Shop
So, whether you're shopping with us online or visiting a store, our customer service team is always ready to lend a hand.
Online, you can easily track your delivery or get in touch about returns.
In-store, our expert team can offer brilliant, practical advice on everything from finding the right food for a sensitive tummy to fitting your dog with the perfect harness.
We're also properly trained and genuinely love pets, so no question is too silly. So much so that we are committed to making sure you and your pet have a happy experience with us every single time.