McAdams Premium Pet Food Explored
Every pet owner wants to feed their dog or cat a diet that is not only highly nutritious but also ethically sourced. Finding a brand that truly prioritises animal welfare without compromising on nutritional quality can be a challenge.
McAdams is a completely unique British brand that sets the gold standard for ethical pet food. They believe that pets deserve to eat food made with happy, high-welfare meat. In fact, they are the only pet food brand officially recommended by the RSPCA.
Instead of using cheap meat meals or factory-farmed ingredients, they use whole British free-range chicken and turkey. Available at Pets and Friends, this exceptional brand allows you to nourish your pet with the absolute finest ingredients while actively supporting cruelty-free British farming.
The commitment to whole free-range meat
Most commercial pet foods rely heavily on dried meat meals or animal derivatives to provide protein. These ingredients are heavily processed and often sourced from intensive farming systems. McAdams takes a completely different and far more ethical approach.
They never use meat meal in any of their recipes. Instead, they use whole, free-range chickens and turkeys sourced exclusively from RSPCA Assured farms right here in the UK. Because they use the whole bird, rather than just the offcuts, the food is incredibly rich in high-quality protein, essential amino acids, and natural flavour.
This unwavering commitment to whole, fresh meat guarantees a superior meal that your pet will absolutely love.
Gently oven baked for maximum flavour
The cooking process is just as important as the ingredients. The vast majority of dry pet food is made using an extrusion process, which cooks the ingredients at extremely high temperatures and high pressures.
This fast method can easily destroy delicate vitamins and alter the natural proteins. McAdams dry kibble is entirely different. They gently slow-roast their ingredients in warm air ovens.
This traditional baking method preserves vital nutrients and creates a wonderfully crunchy biscuit with an intense, natural roasted-chicken aroma. The gentle cooking process also makes the food incredibly easy to digest, making it a fantastic choice for dogs or cats with delicate stomachs.
Air dried and freeze dried options
In addition to their famous baked biscuits, McAdams offers fantastic air-dried and freeze-dried ranges. The air-dried recipes, available in delicious flavours such as free-range turkey and wild boar, are slowly dried for 12 hours.
This locks in the rich flavour and creates a softer, highly palatable texture that dogs adore. For those looking for the ultimate convenience of raw feeding, their freeze-dried raw preserve range is incredible.
By freeze-drying whole cuts of ethical meat and fish, they provide all the phenomenal nutritional benefits of a raw diet in a safe, shelf-stable format that is incredibly easy to store and serve.
Completely grain free and hypoallergenic
Many commercial pet foods use cheap grains like wheat, maize, or barley to bulk out their recipes. However, these ingredients are a common cause of dietary intolerances and allergic reactions in pets.
Every single McAdams recipe is completely grain-free. Instead of cereals, they use highly digestible complex carbohydrates like sweet potato and tapioca. Sweet potato provides a slow, steady release of energy throughout the day, preventing sugar spikes and helping your pet feel fuller for longer.
This clean, grain-free approach ensures the food is naturally hypoallergenic and perfectly suited to pets who suffer from itchy skin or sensitive digestion.
Packed with superfoods and natural joint care
A truly balanced diet requires more than just premium meat. These recipes are expertly formulated with a fantastic array of fruits, vegetables, and natural superfoods. Every bag contains hand-cut Irish sea kelp, naturally rich in essential trace minerals.
They also include powerful prebiotics that feed the friendly bacteria in your pet's gut, supporting a highly robust digestive and immune system. Furthermore, the adult and senior recipes contain sustainably sourced New Zealand green lipped mussel.
This incredible ingredient is a natural source of glucosamine and chondroitin, providing excellent daily support for healthy and mobile joints.
Tailored nutrition for puppies and small breeds
A growing puppy needs a very specific diet to give them the best possible start in life. The McAdams puppy recipe is packed with the perfect balance of protein and calcium for healthy bone development, alongside high levels of Omega-3 DHA to support brain function and eyesight.
They also cater perfectly to adult dogs of different sizes. Their small-breed recipes feature a much smaller biscuit size, making them perfectly suited for tiny mouths to pick up and chew comfortably.
The medium and large-breed recipes offer a satisfyingly chunky biscuit that encourages larger dogs to chew their food properly, supporting their overall dental hygiene.
Delicious artisan wet food trays
If your dog prefers a softer texture or you want to add some luxurious variety to their dry kibble, the artisan wet food trays are an absolute delight.
These sumptuous, terrine-style dishes are gently cooked to preserve the tender pieces of free-range chicken, turkey, and sustainably sourced salmon. Mixed with wholesome vegetables, these highly palatable trays offer a phenomenal taste experience.
Because they are so incredibly rich and tasty, they are the perfect way to tempt a particularly fussy eater who might be turning their nose up at standard dry food.
Organic and ethical dog treats
Rewarding your dog is an important part of building a strong bond, but many treats are filled with sugar and artificial junk. McAdams has created a wonderful range of organic, soft-baked artisan dog treats.
Made with a massive 50% free-range organic turkey, these treats are perfectly complemented by vitamin-rich vegetables and botanicals. Whether you use them for positive reinforcement during training or simply as a bedtime reward, these premium treats allow you to spoil your dog with the very best ethical ingredients.
How to switch to an ethical premium diet
When you decide to upgrade your pet to a high-welfare, meat-rich diet, it is very important to make the transition slowly. The high-quality protein and lack of cheap fillers mean the food is very rich, and a sudden swap can sometimes cause a mild upset stomach.
We highly recommend a steady transition period lasting around ten days. Start by mixing just 20% of the new McAdams food with 80% of their old food. Every couple of days, simply increase the ratio of the new food while decreasing the old.
This gentle transition allows their digestive system to adjust comfortably to their delicious new meals.
Shop the complete high welfare range online
Providing exceptional, ethically sourced nutrition for your pet has never been easier. At Pets and Friends, we proudly stock a comprehensive selection of McAdams products.
You can browse the full range of baked dry food, air-dried meats, succulent wet trays, and organic treats directly on our website. We offer fast and reliable delivery to bring this premium food straight to your front door. Do not forget to explore our fantastic subscribe and save option, which guarantees you will never run out of your pet's favourite high-welfare meals while giving you an automatic discount on every single repeat order.
Who Are We - More About Pets & Friends?
We are not just a simple online pet food and pet product retailer. Oh no, there is way more to us than that.
For instance, here you have:
Find Expert Pet Advice at Your Local Pets & Friends Shop
While we love seeing you online, you can also pop into one of our nearly 20 Pets & Friends physical shops around the UK for a proper look around.
With a retail heritage dating back to 1974, we have shops across the Midlands, in Nottinghamshire, Derbyshire, and South Yorkshire.
Our local pet shops are also packed with all the goodies you see here and more.
Plus, our friendly team is always on hand for a chat, and you can use our free weighing scales or book your dog in for a groom at many of our locations.
Who Are Pets & Friends?
Pets & Friends is also more than just a pet shop; we're a community of pet lovers, backed by the experience of our parent company, Pet Store Retail, a family-run business that's been around for donkey's years.
Our whole approach is actually built on providing you with friendly, down-to-earth advice to help you give your pet the best life possible.
Furthermore, we believe that every pet is a friend, and as their owner, you're a friend of ours too. We're passionate about what we do, and we're here to help you every step of the way.
Here to Help, However You Shop
So, whether you're shopping with us online or visiting a store, our customer service team is always ready to lend a hand.
Online, you can easily track your delivery or get in touch about returns.
In-store, our expert team can offer brilliant, practical guidance on everything from finding the right food for a sensitive tummy to fitting your dog with the perfect harness. Feel free to consult our team any time – no question is too silly.
That’s why we’ve put together a huge selection of high-quality dry dog food, making it easy for you to choose the perfect bag of kibble that your dog will love, and that will love them back.
We're also properly trained and genuinely love pets, so no question is too silly. So much so that we are committed to making sure you and your pet have a happy experience with us every single time.
