Tribal

Tribal Dog Food Explored

At Pets & Friends, we know your dog is the heart of your home. So, whether they are a bouncy puppy or a dignified senior, they deserve food that fuels their adventures and keeps them feeling their best.

However, with so many brands claiming to be "natural," it can be hard to know which one truly delivers.

That is where Tribal stands out. Born from a desire to do things differently, Tribal focuses on Fresh Pressed™ technology.

But, is it right for your dog?
Well, in this guide, we will explore why Tribal could just be a bit of a game-changer for UK pet owners and how their range of grain-free, nutrient-rich recipes can transform your dog's mealtime, and what you need to look out for.

What is Fresh Pressed™ Dog Food and How is it Made?

Most traditional dry dog foods (kibble) are actually made using a process called "extrusion," where ingredients are cooked at very high temperatures and pressures.

This can then sometimes break down natural vitamins and proteins.

What are the Benefits of Cold-Pressed Dog Food?

There are actually a number of reasons to consider doing this, including, for instance:

Is Cold-Pressed Dog Food Better for Digestion?

Standard kibble absorbs liquid and swells in a dog's stomach, which can cause bloating or discomfort.

As a result, here, especially for large and deep-chested breeds, the risk of Gastric Dilatation-Volvulus (Bloat) is estimated to increase by 20% for each year of a dog’s life, making non-swelling food choices critical as dogs age.

Tribal’s Fresh Pressed™ pellets, though, break down quickly from the outside in, meaning they don't swell.

How Does Low-Heat Cooking Preserve Dog Food Nutrients?

Lower temperatures also mean the natural goodness of the fresh meat, vegetables, and oils stays locked inside the food.

This occurs because in standard dog food production, high heat (often over 150°C) is used to cook the ingredients quickly. This intense heat can then what is known as denature delicate proteins and destroy fragile vitamins and "good fats" like Omega-3.

Standard extrusion often requires temperatures between 120°C and 200°C, which can degrade heat-sensitive amino acids like lysine. Cold-pressing typically stays below 75°C, preserving the natural molecular structure of these essential proteins.

However, because Tribal uses a cold-pressed method at much lower temperatures, these heat-sensitive nutrients remain intact and bioavailable.

Which in turn means your dog gets more natural nutrition from the same amount of food without the need for as many synthetic additives as well.

Why Does Tribal Use Grain-Free Sweet Potato Instead of Fillers?

Tribal recipes are also grain-free, avoiding the cheap "bulk" often found in budget brands.

As here by them removing common "fillers" like wheat, corn, and barley, Tribal food ensures that every mouthful is packed with nutrients rather than empty calories.

This grain-free approach is then much closer to a dog's natural diet, making it easier for them to digest and far less likely to cause the energy spikes or skin irritations often linked to high-cereal diets, such as the noccur, for instance.

How Does Tribal Compare to Standard Kibble?

If you have ever wondered why so many UK pet owners are switching from traditional biscuits to Tribal, it usually comes down to the "Glass of Water Test."

Because of the way the food is made, it behaves very differently in your dog's digestive system.

For instance, here you have:

Feature	Tribal Fresh Pressed™	Standard Extruded Kibble
Cooking Method	Gently pressed at low temperatures.	Cooked at high heat and pressure.
In the Stomach	Sinks and dissolves slowly from the outside in.	Floats and swells up to twice its original size.
Protein Source	100% Fresh Meat or Fish.	Often uses processed "Meat Meals."
Digestion	Gentle; prevents that "heavy" bloated feeling.	Can cause gas or discomfort in sensitive dogs.

Is Tribal Good for Specific Breeds?

While Tribal is a fantastic "all-rounder," it is particularly popular for certain types of dogs:

Deep-Chested Breeds

Breeds like Labradors, Boxers, and Greyhounds can be prone to bloating. However, because Tribal doesn't swell in the stomach, it is a much safer, more comfortable option for them, as this then helps to prevent painful stomach expansion and reduces the risk of bloat.

Flat-Faced (Brachycephalic) Breeds

Dogs like French Bulldogs or Pugs often struggle with gas.

The good news here, though, is that because Tribal’s grain-free, cold-pressed recipes are highly digestible, this often leads to "less wind" at home for you.

Fussy Eaters

The use of 100% fresh meat means the smell and taste are much more natural than standard biscuits, making it a hit with picky pooches.

The Sustainable Choice

As a brand, Tribal is as committed to the planet as they are to your pet.

Their treats are made in carbon-neutral ovens, and they are constantly working towards 100% recyclable packaging across their entire range. Choosing Tribal means you are supporting a brand that values ethical sourcing and environmental responsibility.

The Technical Bit, What Are The Analytical Constituents?

For owners who like to dive into the data, Tribal is one of the most transparent brands on the market.

Because they use fresh meat instead of processed meals, their nutritional profile is naturally balanced and highly bioavailable.

Tribal Fresh Pressed™ (Dry Range)

While exact figures can vary slightly between flavours (such as Salmon or Duck), here is the typical nutritional breakdown you can expect from the dry range:

Tribal Adult & Puppy

Our adult and puppy recipes generally sit at 23% - 25% Crude Protein and 12% - 14% Crude Fat.

This provides a high-protein diet that supports lean muscle mass without the excessive calorie count of some "ultra-high" protein kibbles.

Tribal Senior / Light

For our older or less active friends, the Senior range is tailored with roughly 19.4% Crude Protein and a lower 9.5% - 10.5% Crude Fat.

This helps manage weight while still providing plenty of high-quality animal protein for joint and organ health.

Tribal Gourmet Sausages (Wet Range)

Because wet food has a higher moisture content, the percentages look different from dry food.

However, with 80% fresh meat or fish, these are some of the most "meat-dense" wet foods available in the UK.

Protein & Fat Breakdown

On average, the sausages contain between 12% - 15% Crude Protein and 7% - 14% Crude Fat (depending on whether you choose a leaner meat like Turkey or a richer one like Salmon).

With roughly 65% - 70% Moisture, they are an excellent way to keep your dog hydrated while they eat.

Why the "Crude Ash" Matters

You might see "Crude Ash" on the label - don't worry, they haven't added ash to the food.

This is simply the technical term for the essential minerals (like Calcium and Phosphorus) left over after the food is analysed.

Tribal maintains a healthy mineral balance to support strong bones and teeth.

The Benefits of Tribal’s Ingredients

Tribal believes that if you wouldn't eat "meat meal" (a powdered, highly processed version of meat), your dog shouldn't have to either.

That is why they are the first cold-pressed dog food to use 100% fresh meat and fish.

Key Ingredients Found in Tribal

Due to this, this gives their products several advantages, such as:

Fresh Meat & Fish

Provides high-quality, easily digestible protein for muscle maintenance.

Sweet Potato

A "slow-release" carbohydrate that provides steady energy without the sugar spikes associated with white Refined grains.

Joint Support

Many Tribal recipes include Glucosamine, Chondroitin, and Green Lipped Mussel to keep joints supple - essential for active breeds and ageing dogs alike.

Egg

A complete protein source packed with essential amino acids and minerals.

Which Tribal Product Range is Right for My Dog’s Life Stage?

As your dog grows, their nutritional needs shift, and this isn't something every dog food brand factors in.

Tribal, on the other hand, has really tailored its recipes to make sure your pet gets exactly what they need at every age.

For instance, they do this in a number of ways and by a number of lines, such as:

Tribal Puppy

Here, puppies need a lot of energy and specific nutrients for brain and bone development.

Tribal Puppy food is then packed with extra protein and fats, along with sustainably sourced white fish and eggs, meaning this puppy food remains gentle on small, developing tummies.

Tribal Adult

Available in delicious varieties like Free Run Chicken, Fresh Turkey, and Atlantic Salmon, the adult dog food range focuses on maintaining a healthy weight and a glowing coat.

However, because it is grain-free, it is an excellent choice for dogs with skin allergies or grain sensitivities as well.

Tribal Senior

Older dogs, though, often become less active and may struggle with joint stiffness.

This is where the Tribal Senior range comes in, as it is slightly lower in calories to prevent weight gain but higher in joint-supporting supplements to keep them moving comfortably.

Tribal Gourmet Sausages (The Ultimate Wet Food)

However, if you prefer feeding wet dog food or like to use a "topper" on dry food, Tribal Gourmet Sausages are a must-try for you here.

Unlike many tinned foods that contain a lot of water, for example, these sausages are incredibly dense and nutritious.

For instance, here you can get:

80% Single Source Protein

Whether it's Duck, Turkey, or Lamb, these sausages use a single type of meat, which is brilliant for dogs with specific food intolerances that may normally be mixed in as a filler.

Gently Steamed

The meat is then steamed in the packaging to lock in the flavour and moisture.

Lots of Options

You can slice them, mash them, or even use small chunks as high-value training rewards, allowing you to then feed them based on what consistency you know your dog will want to eat it in.

Tribal Rewards, The Healthy Training Treats

Training your dog is a great way to bond, but many dog treats are filled with sugar and artificial colours.

Tribal Rewards are different.

Made in carbon-neutral ovens using 100% human-grade ingredients, these biscuits come in unique flavours like Liver & Lavender (great for calming) or Coconut, Banana & Peanut Butter.

They are the perfect healthy snack that you can feel good about giving.

How Much Tribal Should I Feed My Dog? Expert Buying Advice

If you are considering switching to Tribal, here are some tips to help make your transition smoother.

Why Cold-Pressed is Better for Digestion

If your dog is prone to "the wobbles" or an upset stomach after eating, it might be due to how their food breaks down.

Pets & Friends Fact

In a glass of water, standard kibble will float and expand. A Tribal pellet will sink and begin to dissolve immediately.

This mirrors how the food reacts in your dog’s stomach, leading to a much more comfortable feeling after dinner.

How Much Should I Feed My Dog?

"How much food does my dog actually need?" is one of the most common questions we get asked at our Pets & Friends stores around the UK.

While every dog is an individual, using their weight as a starting point is the best way to make sure they stay at a healthy size, with lean muscle mass as well.

Dog Size	Weight Range	Daily Feeding Amount (Dry Kibble)
Toy Breeds	Up to 5kg	50g – 100g
Small Dogs	5kg – 10kg	100g – 175g
Medium Dogs	10kg – 25kg	175g – 350g
Large Dogs	25kg – 45kg	350g – 550g
Giant Breeds	45kg +	550g – 850g+

How to Safely Transition Your Dog to Tribal (7-Day Guide)

Because Tribal is nutritionally dense and processed differently than standard kibble, you must switch over slowly.

Here, a sudden change can overwhelm your dog's digestive enzymes. As a result, you should consider:

Days	New Tribal Food	Current Food
Days 1-2	25%	75%
Days 3-4	50%	50%
Days 5-6	75%	25%
Day 7+	100%	0%

How to Store Your Tribal Food?

Because Tribal uses natural fats and no artificial preservatives, it is important to store it correctly.

Keep the food in its original bag, but place the bag inside an airtight container.

Store it in a cool, dry place away from direct sunlight to keep those fresh-pressed nutrients at their peak.

7. Frequently Asked Questions

Here are some common questions our team gets asked about Tribal dog food, such as:

Is Tribal dog food grain-free?

All Tribal Fresh Pressed™ and Gourmet Sausage recipes are 100% grain-free, and in fact, they use sweet potato as a healthy, digestible alternative to wheat, corn, and barley.

My dog has a sensitive stomach; is Tribal right for them?

Tribal is often recommended for dogs with sensitive digestions.

Because the food doesn't swell in the stomach and uses high-quality fresh meat rather than "meat meals," it is much easier for the body to process.

Can I mix Tribal with other foods?

You can, but because cold-pressed food breaks down at a different rate than extruded kibble, some dogs find it easier to have them as separate meals.

However, mixing Tribal Fresh Pressed™ with Tribal Gourmet Sausages is a fantastic way for you to add variety.

How much Tribal should I feed my dog?

Tribal is very nutrient-dense, so you might find you need to feed slightly less by weight than you would with a cheaper brand.

However, you should always check the feeding guide on the back of the bag, as it is based on your dog's ideal weight and activity level.

Is cold-pressed food better for dogs with bloat?

Yes, cold-pressed food like Tribal is often considered a safer option for dogs prone to bloat (GDV).

Unlike standard kibble, which floats and swells to twice its size in the stomach, cold-pressed pellets sink and dissolve quickly from the outside in.

This prevents the stomach from over-expanding and reduces the build-up of gas during the digestive process.

Why does my dog get gas from standard kibble?

Flatulence in dogs is often caused by the fermentation of undigested carbohydrates or "fillers" like wheat, corn, and soya found in standard kibble.

Additionally, because standard kibble swells in the stomach, it can slow down digestion, leading to a build-up of air and gas.

Tribal’s grain-free, cold-pressed recipe is much easier to break down, which usually results in a much quieter home life for you!

What is the best grain-free food for a French Bulldog?

French Bulldogs often benefit from a grain-free, highly digestible diet due to their sensitive tummies and tendency to be gassy.

Tribal Fresh Pressed is an ideal choice because it uses fresh meat and sweet potato instead of grains.

The cold-pressed method ensures they get the nutrients they need without the "heavy" feeling that can lead to digestive discomfort in flat-faced breeds.

Can I mix Tribal sausages with dry food?

Absolutely, as Tribal Gourmet Sausages are a "complete" food, meaning they contain all the nutrients your dog needs on their own.

However, they also make a fantastic "topper" for Tribal Fresh Pressed dry food.

Just remember to reduce the amount of dry food you provide to account for the extra calories in the sausage to keep your dog at a healthy weight.

How do I transition my dog to Tribal Fresh Pressed?

We recommend a gradual 7-day transition. Start by using Tribal pellets as treats for the first few days. By day four, replace half of one meal with Tribal.

By day seven, your dog should be ready for a 100% Tribal diet. If your dog has a particularly sensitive stomach, you can extend this period to 10 or 14 days to be extra safe.

Does cold-pressed food stay fresh longer than kibble?

Because Tribal uses natural tocopherols (Vitamin E) rather than artificial preservatives, it has a slightly shorter shelf life than some ultra-processed kibbles - typically around 6 to 12 months from manufacture.

Once a bag is opened, we recommend using it within 6–8 weeks and keeping it in an airtight container to maintain that fresh "crunch."

What are the benefits of green-lipped mussel for senior dogs?

Green-lipped mussel is a natural "superfood" packed with Omega-3 fatty acids and Chondroitin.

In our Tribal Senior range, it acts as a powerful anti-inflammatory that helps to soothe aching joints, improve mobility, and reduce the stiffness often seen in older dogs.

It is essentially nature's way of keeping your senior dog's "hinges" well-oiled.

Why is meat meal bad for dogs?

"Meat meal" is a powder made by processing animal remains at extremely high temperatures.

This process can strip away natural nutrients and often includes low-quality "fillers."

Tribal rejects meat meal entirely, using only 100% fresh meat and fish.

This ensures the protein is more "bioavailable," meaning your dog's body can actually absorb and use the goodness inside.

Is Tribal dog food sustainably sourced?

Yes, sustainability is at the heart of the Tribal brand.

Their Rewards treats are baked in carbon-neutral wood-fired ovens, and they use FSC-certified, recyclable packaging for their dry food and treats.

By choosing Tribal, you are supporting a brand that actively works to reduce its environmental pawprint.

What is the calorie count in Tribal rewards?

Tribal Rewards are designed to be healthy, hand-baked treats, but calories can vary slightly by flavour (averaging around 10–15 calories per biscuit).

As a general rule of thumb, if you can't find the exact count on the bag, try to keep your dog's daily treats to no more than 10% of their total daily calorie intake.

Why does Tribal use sweet potato instead of white potato?

Sweet potato is a "complex" carbohydrate, meaning it releases energy slowly throughout the day.

White potatoes and grains can cause a "sugar spike," leading to a burst of hyperactivity followed by a crash.

Sweet potato keeps your dog’s energy levels stable and is much gentler on their digestive system.

How does cold-pressed food help with a dog's coat?

Because Tribal is cooked at lower temperatures, the delicate Omega-3 and Omega-6 oils found in fresh salmon and turkey are not destroyed.

These healthy fats are essential for nourishing the skin and producing a thick, shiny, and healthy-looking coat.

Is Tribal suitable for puppies with allergies?

Yes, the Tribal Puppy range is grain-free and uses single-source proteins like sustainably caught white fish, which is very low-allergen.

If your puppy is constantly itching or has a red tummy, switching to a minimally processed, grain-free diet like Tribal can often help clear up skin irritations.

Why is Tribal food heavier than standard kibble?

Cold-pressed pellets are much more "dense" than standard kibble, which is often puffed up with air during the high-heat extrusion process.

This means a 12kg bag of Tribal might look smaller than a 12kg bag of budget kibble, but it is packed with more actual nutrition and fewer "bubbles."

How should I feed Tribal to a dog with no teeth?

Tribal Fresh Pressed is excellent for senior dogs or those with dental issues.

Because the pellets are not baked hard like standard biscuits, you can easily soften them with a splash of warm water to create a soft, mash-like consistency that is easy for them to lap up.

Why is Tribal better for "fussy" eaters?

Dogs navigate the world through their noses. Standard kibble often loses its natural aroma during high-heat cooking and has to be sprayed with fats to make it smell appealing.

Tribal smells naturally like the fresh meat it contains, which is much more enticing to a picky dog.

What does "Human Grade Ingredients" mean for Tribal treats?

This means the ingredients used in Tribal Rewards - like liver, lavender, and coconut - are of a high enough quality that they could legally be sold for human consumption.

It’s a guarantee that you aren't feeding your dog "waste" products or floor sweepings.

Why does my dog's stool look different on Tribal?

When you switch to a high-quality, cold-pressed diet, you might notice your dog’s stools are smaller and firmer.

This is a great sign, as it means their body is absorbing more of the food, and there is less "waste" coming out the other end compared to cereal-heavy diets.

Is Tribal Fresh Pressed okay for working dogs?

Yes, active and working dogs need high-quality protein and stable energy.

The fresh meat in Tribal provides the building blocks for muscle repair, while the sweet potato provides the stamina they need for a full day of activity without an afternoon energy slump.

How do I know if the "Gourmet Sausage" is a complete meal?

Look for the word "Complete" on the label.

Unlike some "mixer" wet foods that require you to add biscuits, Tribal Gourmet Sausages are formulated with a balance of vitamins and minerals that provide everything your dog needs to stay healthy on their own.

Why is low-heat cooking important for dog food?

Think of it like steaming vegetables versus deep-frying them. High heat can "denature" or damage the structure of proteins and vitamins.

Low-heat cold-pressing keeps these nutrients in their natural state, making them much easier for your dog's body to recognise and use.

Can Tribal help with my dog's tear stains?

Tear staining is often linked to low-grade allergies or high levels of grain and artificial additives in a diet.

Many owners find that switching to a clean, grain-free diet like Tribal reduces the systemic inflammation that can cause excessive tearing and staining.

Why is there "Crude Ash" in my dog's food?

Don't worry, ash isn't an ingredient! It is simply the technical term for the minerals (like calcium and phosphorus) that remain after the food is tested.

It’s a legal requirement to list it, and it shows that the food has the right mineral balance for strong bones.

Is Tribal food good for weight loss?

Tribal offers a "Senior/Light" range specifically designed for weight management.

Because cold-pressed food is very filling, your dog feels satisfied for longer, helping you to reduce their calorie intake without them begging for snacks between meals.

How do I store Tribal sausages once opened?

Once you’ve cut into a Tribal Gourmet Sausage, treat it like cooked meat.

Wrap it tightly or put it in an airtight container and keep it in the fridge. It should be used within 2–3 days to ensure it stays fresh and tasty for your dog.

Why does Tribal use eggs in their recipes?

Eggs are often called "nature's multivitamins." They are a complete protein source, meaning they contain all the essential amino acids your dog needs.

They are also very easy to digest, making them a perfect addition to a "Fresh Pressed" diet.

Can I feed Tribal to a puppy and an adult dog?

While the recipes are similar, we recommend using the specific Puppy and Adult ranges.

Puppies need slightly higher levels of fat and specific minerals for their growing bones, whereas adult dogs need a more "maintenance" style balance to stay lean.

Why are there no artificial colours in Tribal?

Dogs don't care what colour their food is! Artificial colours are only added to some brands to make the food look more appealing to humans.

Tribal leaves them out because they provide zero nutritional value and can lead to hyperactivity in some dogs.

How can I make Tribal more interesting for my dog?

If you want to spice up mealtime, try "mixed feeding." Add a few slices of a Tribal Gourmet Sausage or a splash of warm water to the pellets to create a gravy.

You can also put the pellets into a puzzle toy to turn dinner into a fun brain game!

What is the difference between "Fresh Meat" and "Freshly Prepared Meat"?

Tribal uses 100% Fresh Meat, which means the meat has never been frozen or processed before it goes into the cold-presser.

This is the highest standard of quality and ensures the best possible taste and nutritional value for your pet.

Which Tribal Format is Right for You?

To help you know which type of food is right for you, here you have:

Feature	Tribal Fresh Pressed™	Standard Extruded Kibble
Cooking Process	Cold-Pressed (Low Temperatures)	Extruded (High Heat & Pressure)
Digestive Action	Sinks & dissolves (No swelling)	Floats & swells (Up to 2x size)
Primary Protein	100% Fresh Meat or Fish	Often processed "Meat Meals"
Nutrient Quality	High (Vitamins kept intact)	Moderate (Heat can damage nutrients)
Bloat Risk	Reduced (Gentle on the gut)	Higher (Can cause gas/distension)
Texture	Denser, easier to break/soak	Harder, aerated biscuits

The Pets & Friends Difference: Repeat & Save

Feeding a premium diet like Tribal is really seen as an investment in your dog's long-term health.

To this end and to help make it as affordable as possible, we offer our Repeat & Save service.

By signing up for a subscription, you can ensure you never run out of your dog’s favourite food, and you’ll receive a discount on every single order.

It’s flexible, easy to manage, and saves you those last-minute trips to the shop!

Who Are Pets & Friends?

Pets & Friends is also more than just a pet shop; we're a community of pet lovers, backed by the experience of our parent company, Kennelgate, a family-run business that's been around for donkey's years.

Our whole approach is actually built on providing you with friendly, down-to-earth advice to help you give your pet the best life possible.

Furthermore, we believe that every pet is a friend, and as their owner, you're a friend of ours too. We're also passionate about what we do, and we're here to help you every step of the way.

Here to Help, However You Shop

So, whether you are looking for the best Tribal dog food price on a Tribal 5kg bag for a trial or wanting to bulk buy Tribal in a Tribal 12kg bag for better value, we are one of the leading UK Tribal food stockists. Keep an eye out for our seasonal Tribal dog food deals, and don't forget to grab some Tribal salmon rewards or the calming Tribal rewards lavender treats to complete your order.

Just remember orders online, you can easily track your delivery or get in touch about returns.

In-store, our expert team can offer brilliant, practical advice on everything from finding the right food for a sensitive tummy to fitting your dog with the perfect harness.

We're also properly trained and genuinely love pets, so no question is too silly. So much so that we are committed to making sure you and your pet have a happy experience with us every single time.